Monthly Archives: December 2014


Writing an Insight: How should I structure a written insight?

We’re constantly hearing companies boast that they’re ‘consumer and insight driven’. It’s a selling point we buy into, but - if we stop to think about it - what does ‘insight’ actually mean and is that what we’re actually being given? The best place to start with a definition would be the dictionary. The literal definition in the Oxford English dictionary is “The capacity to gain an accurate and deep [...]

By | December 15th, 2014|Uncategorized|0 Comments

The Smart Egg Tray – Which came first, the Internet Of Things or the insight?

With the arrival of the ‘Internet of Things’, we now seem to be living in a truly ‘smart’ environment, with developers fighting tooth and nail to contribute to the ‘nu-generation’ of products. And while this presents us with some exciting (and useful) products, it undoubtedly opens up the floodgates for a barrage of pointless innovations that serve no real function other than claiming their seat on the app-enabled bandwagon. I [...]

By | December 4th, 2014|Hell, Uncategorized|0 Comments