Monthly Archives: November 2015


How to judge a great Value Proposition – Power Questions to challenge the likely success of new innovations

After training the creation of Value Propositions and Insight generation for over a decade now, I have compiled the ultimate list of challenges and 'Power Questions' to determine whether a new idea or solution is likely to work. If you and your team work through these questions you should be able to quickly tell whether you have approached the value proposition from a true customer/consumer perspective and whether your idea [...]

By | November 6th, 2015|Uncategorized|0 Comments