Apple Watch Was A Drill – It’s Official!

At the launch of the Apple Watch I made a prediction that the product would not achieve the game changing predictions bestowed upon it by over zealous commentators and Apple zealots. My predictions were not particularly 'courageous' to use Apple's own vocubulary, rather a simple logic based upon the fact that I nor anyone I spoke to could actually describe the value proposition of the Apple Watch. There existed a [...]