Monthly Archives: November 2016

//November

This Quote Isn’t Accurate – Here’s Why!

  I have seen this quote from Oren Harari who was a business professor at the University of San Francisco and the author of a number of management books doing the rounds on Linked In and noticed lots of people like it. They show their appreciation by clicking the little thumbs up underneath it in their droves, but I wonder how much thought they'veconsidered it as a statement of fact [...]

By | November 17th, 2016|Seven Deadly Sins, Uncategorized, Value Proposition|4 Comments

How not to test a Value Proposition! – A lesson in just 1 minute

https://www.youtube.com/watch?v=jPXi_EmMBYg&feature=youtu.be In this short clip from a recent speech for Philips in Barcelona, Mat Shore the expert innovation speaker explains the first deadly sin of innovation - Pushing not Pulling. He cites a real example of where a recent client manipulated the market research process to justify exactly what they were going to do anyway. You can find out more and buy the Seven Deadly Sins of Innovation book at [...]

By | November 7th, 2016|Seven Deadly Sins, Uncategorized|0 Comments

An Inflatable MRI!- A Brilliant insight driven healthcare innovation

Very often when I'm teaching teams in the Healthcare space they initially tell me that in B2B and in highly regulated markets such as Healthcare, emotional insights don't have any place. It's all about clinical needs and functional benefits! In my training, I always challenge that assumption on the basis that there is no where you will hear the phrase 'How do you feel?' more than in a hospital. Understanding [...]

By | November 2nd, 2016|Uncategorized, Value Proposition|0 Comments