Monthly Archives: January 2017

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7 Deadly Sins of Innovation – Sin 4. Believing you can create needs

The 7 Deadly Sins of Innovation – By Mat Shore Insight and Value Proposition Expert My fourth sin of innovation revolves around those who perpetuate false needs in the hope of creating a point of differentiation rather than rely on customer insight. Sin number 4: Believing you can create needs Some manufacturers  delude themselves that their solution or technology will create new customer needs that don’t currently exist. It's an [...]

By | January 31st, 2017|Seven Deadly Sins|0 Comments

7 Deadly Sins of Innovation – Sin 3. Trapped by Myths and Beliefs

The 7 Deadly Sins of Innovation – By Mat Shore Insight and Value Proposition Expert   Sin number 3: Trapped by myths and beliefs Some people confuse Customer Insights with Accepted Customer Beliefs (ACB's); something that customers accept as true, are often presented as needs and that affects their buying behavior. These preconceptions may have been learned over time, be cultural or be based on prior product performance that was [...]

By | January 30th, 2017|Seven Deadly Sins|0 Comments

7 Deadly Sins of Innovation – Sin 2. Not Understanding Needs

The 7 Deadly Sins of Innovation – By Mat Shore Insight and Value Proposition Expert Sin number 2: Not understanding needs Here are some interesting insights that could form the basis of a Value Proposition. More than 2,500 left handed people a year are killed simply by using equipment designed for right handed people. Obesity is the fastest growing health problem in India. There were calls from Japan to have [...]

By | January 26th, 2017|Seven Deadly Sins|0 Comments

7 Deadly Sins of Innovation – Sin 1. Pushing not Pulling

  The 7 Deadly Sins of Innovation - By Mat Shore Insight and Value Proposition Expert Innovation is a concept that means very different things to different people. Everyone loves the idea of being innovative and creating something revolutionary, but how many companies actually know how to develop a concept for the mass market? All too often organisations commit one or more of the seven deadly sins of innovation, which [...]

By | January 25th, 2017|Seven Deadly Sins|0 Comments