Elevator Pitch vs Value Proposition vs Positioning Statement – What’s What?

As someone who has trained 35,000 people worldwide in insight and Value Proposition generation the most frequent question I get asked is "What is a Value Proposition?" closely followed by "How does it differ from an Elevator Pitch or Brand Positioning?" Worry no longer because here is the definitive explanation without the jargon! A Value Proposition - The definition At its purest level a value proposition is a clear story [...]