Dove -Black to White Insight, What were they thinking?

It seems that for all Unilever's expertise in insight generation and market research they still allowed this shocking Dove ad to come to market. Admitting only after a massive backlash that they 'missed the mark', Unilever has wholeheartedly apologized and withdrawn the campaign in which a black woman uses Dove soap and seemingly turns white! Having considered every insight and message I am supposed to have taken from this communication [...]