Why this formula predicts the next L’Oreal and Nokia innovation will flop!

I was recently asked by a national newspaper to try and work out a fundamental formula that would predict whether a new piece of innovation was going to be a success. Something simple, which involved only 3 variables! I gave it some thought, I ran it passed my 11 year old son, who applied it to his favorite devices and technologies and I think the following formula is to innovation [...]