I wish this innovation was a joke. Doritos for women is not a finger licking idea!

I read today that the guys at Pepsi who own Doritos are looking at launching a range of snacks for women. To launch women specific innovation is always a tightrope that must be walked carefully. Use stereotypes and tired old cliches instead of true insights and you risk alienating 50% of your user base and bringing derision to your brand. So what are the insights Doritos are using for what [...]