The 7 Heavenly Habits of Innovation – By Mat Shore Insight and Value Proposition Expert


Following the success of his 2015 book ‘ The Seven Deadly Sins of Innovation’ Mat Shore will release his new book in Spring 2017 entitled ‘The Seven Heavenly Habits of Innovation’. As you’ve come to expect from Mat Shore, The 7 Heavenly Habits of Innovation contains many clear and successful examples of innovation and Customer Value Propositions done right!

This book is jam-packed full of examples of great customer insight driven innovation, where classic and new solutions and services displayed one of those ‘7 habits’ which have proven to make innovation more likely to succeed. Mat continues to draw inspiration for his ideas and examples from coaching and presenting around the world in both blue chip companies and small startups. Due to his easy to grasp methods and entertaining style of delivery, In 2017 Mat can count Samsung, Philips, GE, Lafarge, Aon and Gemalto amongst his roster of global clients.

Mats’ ideas and methods have been delivered to 35,000 people around the world. ‘The Seven Heavenly Habits of Innovation’ is the perfect companion piece to ‘The Seven Deadly Sins’ and if you didn’t buy that book the first time round you can also buy both together in one compendium version.

The second book ‘The 7 Heavenly Habits of Innovation’ will be available from spring 2017 and those that pre-order will receive a signed first edition copy on the day of release




An Overview of the 7 Heavenly Habits

Over the coming weeks I will be focusing a little more on each of these 7 Habits one by one on my blog and through my Linked In posts.

But below is a quick overview of each of the 7 Heavenly Habits to give you a flavour of what is to come.


Habit 1. Focus and Move the Mouse


Great innovators create solutions that are uniquely relevant to only a segment of the market when others try and fail to appeal to everyone.

Habit 2. Ask a new Question

Great innovators learn new insights by asking a different question or asking questions in a different way.

Habit 3. Throw one ball

Great innovators have laser sharp focus on a single minded benefit to the exclusion of everything else that others would be tempted to include

Habit 4. Happy to hear no!

Great innovators use market research ahead of spending too much time and resources to avoid costly mistakes rather than circumnavigating customer objections

Habit 5. Hide the Hero

Great innovators are comfortable letting their target customer take the credit for the success of the solution rather than insisting that the technology and method is acknowledged as the hero.

Habit 6. Bounce only once


Great innovators develop solutions around how users actually think and behave rather than requiring them to change their behaviour to make the solution relevant.

Habit 7. Look down the chain

Great innovators don’t focus exclusively on the purchasers needs, but leverage the needs of other stakeholders and users to shift the paradigm of the decision makers in the value chain.


The 7 Heavenly Habits of Innovation is due in Spring 2017 but you can pre-order your copy now along with the 7 Deadly Sins of Innovation.

Pre-order to receive a signed first edition now.

You can Pre-order the 7 Heavenly Habits Book Here