Blog

/Blog/

You won’t believe this $100 million juicer for suckers!

7 Deadly Sins of Innovation (Juicero) Sin Number 5 - Over Complicating Stuff - Making something so elaborate and over engineered that it's pointless For many years I've told the story  during my Insight training about the internet connected Iron that I was asked to consult on. It held the owners phone number, email address and cell phone number and if they left their iron on at home, it called [...]

By | April 24th, 2017|Hell, Seven Deadly Sins|0 Comments

7 Heavenly Habits of Innovation – Overview of the 7 Habits

The 7 Heavenly Habits of Innovation – By Mat Shore Insight and Value Proposition Expert   Following the success of his 2015 book ‘ The Seven Deadly Sins of Innovation’ Mat Shore will release his new book in Spring 2017 entitled ‘The Seven Heavenly Habits of Innovation’. As you’ve come to expect from Mat Shore, The 7 Heavenly Habits of Innovation contains many clear and successful examples of innovation and [...]

By | February 8th, 2017|Seven Heavenly Habits|0 Comments

7 Deadly Sins of Innovation – Sin 7. Focusing on Function not Emotion

The 7 Deadly Sins of Innovation – By Mat Shore Insight and Value Proposition Expert Just like a bad magic trick, some marketers and product managers feel compelled to reveal the method behind the delivery of the benefit of their solution, killing the pay-off completely. My seventh and final Sin of innovation is believing that the customer cares about the specs and functionality of a solution rather than the resulting benefit [...]

By | February 3rd, 2017|Seven Deadly Sins|0 Comments

7 Deadly Sins of Innovation – Sin 6. Believing your customer is a fool

The 7 Deadly Sins of Innovation – By Mat Shore Insight and Value Proposition Expert My sixth sin of innovation is the knee jerk reaction of branding your own customer or consumer as a fool or illogical when they reject your proposal. The same lack of customer insight drives innovators to believing their customer is a fool because they act or behave in a way that is not yet understood, although no [...]

By | February 2nd, 2017|Seven Deadly Sins|0 Comments

7 Deadly Sins of Innovation – Sin 5. Over-complicating stuff

The 7 Deadly Sins of Innovation – By Mat Shore Insight and Value Proposition Expert My fifth sin of innovation is the insistence of manufacturers and innovators to over-engineer solutions in order to make themselves seem clever. In reality it has the opposite effect of making them seem unapproachable, out of touch and irrelevant. Sin number 5: Over-complicating stuff We need to remind ourselves frequently that the technology in our [...]

By | February 1st, 2017|Seven Deadly Sins|0 Comments

7 Deadly Sins of Innovation – Sin 4. Believing you can create needs

The 7 Deadly Sins of Innovation – By Mat Shore Insight and Value Proposition Expert My fourth sin of innovation revolves around those who perpetuate false needs in the hope of creating a point of differentiation rather than rely on customer insight. Sin number 4: Believing you can create needs Some manufacturers  delude themselves that their solution or technology will create new customer needs that don’t currently exist. It's an [...]

By | January 31st, 2017|Seven Deadly Sins|0 Comments