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Dove -Black to White Insight, What were they thinking?

It seems that for all Unilever's expertise in insight generation and market research they still allowed this shocking Dove ad to come to market. Admitting only after a massive backlash that they 'missed the mark', Unilever has wholeheartedly apologized and withdrawn the campaign in which a black woman uses Dove soap and seemingly turns white! Having considered every insight and message I am supposed to have taken from this communication [...]

By | October 9th, 2017|Hell, Seven Deadly Sins, Value Proposition|0 Comments

Amabrush – This new innovation is a real mouthful!

I recently received word of a new innovation in the Oral care market called Amabrush (seemingly pronounced like Armour Brush rather than 'I'm a Brush 'which would have been better at explaining what the hell this is, I think). It's a tooth brush that looks like a boxers gum shield and when you stick it in your mouth, gives you the exact look of the gimp from pulp fiction except [...]

By | September 25th, 2017|Hell, Seven Deadly Sins, Seven Heavenly Habits, Value Proposition|0 Comments

Elevator Pitch vs Value Proposition vs Positioning Statement – What’s What?

As someone who has trained 35,000 people worldwide in insight and Value Proposition generation the most frequent question I get asked is "What is a Value Proposition?" closely followed by "How does it differ from an Elevator Pitch or Brand Positioning?" Worry no longer because here is the definitive explanation without the jargon! A Value Proposition - The definition At its purest level a value proposition is a clear story [...]

By | August 16th, 2017|Value Proposition|0 Comments

You won’t believe this $100 million juicer for suckers!

7 Deadly Sins of Innovation (Juicero) Sin Number 5 - Over Complicating Stuff - Making something so elaborate and over engineered that it's pointless For many years I've told the story  during my Insight training about the internet connected Iron that I was asked to consult on. It held the owners phone number, email address and cell phone number and if they left their iron on at home, it called [...]

By | April 24th, 2017|Hell, Seven Deadly Sins|0 Comments

7 Heavenly Habits of Innovation – Overview of the 7 Habits

The 7 Heavenly Habits of Innovation – By Mat Shore Insight and Value Proposition Expert   Following the success of his 2015 book ‘ The Seven Deadly Sins of Innovation’ Mat Shore will release his new book in Spring 2017 entitled ‘The Seven Heavenly Habits of Innovation’. As you’ve come to expect from Mat Shore, The 7 Heavenly Habits of Innovation contains many clear and successful examples of innovation and [...]

By | February 8th, 2017|Seven Heavenly Habits|0 Comments

7 Deadly Sins of Innovation – Sin 7. Focusing on Function not Emotion

The 7 Deadly Sins of Innovation – By Mat Shore Insight and Value Proposition Expert Just like a bad magic trick, some marketers and product managers feel compelled to reveal the method behind the delivery of the benefit of their solution, killing the pay-off completely. My seventh and final Sin of innovation is believing that the customer cares about the specs and functionality of a solution rather than the resulting benefit [...]

By | February 3rd, 2017|Seven Deadly Sins|0 Comments