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7 Deadly Sins of Innovation – Sin 2. Not Understanding Needs

The 7 Deadly Sins of Innovation – By Mat Shore Insight and Value Proposition Expert Sin number 2: Not understanding needs Here are some interesting insights that could form the basis of a Value Proposition. More than 2,500 left handed people a year are killed simply by using equipment designed for right handed people. Obesity is the fastest growing health problem in India. There were calls from Japan to have [...]

By | January 26th, 2017|Seven Deadly Sins|0 Comments

7 Deadly Sins of Innovation – Sin 1. Pushing not Pulling

  The 7 Deadly Sins of Innovation - By Mat Shore Insight and Value Proposition Expert Innovation is a concept that means very different things to different people. Everyone loves the idea of being innovative and creating something revolutionary, but how many companies actually know how to develop a concept for the mass market? All too often organisations commit one or more of the seven deadly sins of innovation, which [...]

By | January 25th, 2017|Seven Deadly Sins|0 Comments

What was your favourite innovation of 2016?

I'd love to hear what you think was the most innovative solution of 2016. What idea made you think "Wow! I wish I'd thought of that!" or "That's brilliant, it will be a game changer for their industry!" Have you said "Wow where has that been all my life!" about something you read about or saw in your market place in 2016? Then I want to know. Perhaps it was [...]

By | December 12th, 2016|Uncategorized, Value Proposition|0 Comments

This Quote Isn’t Accurate – Here’s Why!

  I have seen this quote from Oren Harari who was a business professor at the University of San Francisco and the author of a number of management books doing the rounds on Linked In and noticed lots of people like it. They show their appreciation by clicking the little thumbs up underneath it in their droves, but I wonder how much thought they'veconsidered it as a statement of fact [...]

By | November 17th, 2016|Seven Deadly Sins, Uncategorized, Value Proposition|4 Comments

How not to test a Value Proposition! – A lesson in just 1 minute

https://www.youtube.com/watch?v=jPXi_EmMBYg&feature=youtu.be In this short clip from a recent speech for Philips in Barcelona, Mat Shore the expert innovation speaker explains the first deadly sin of innovation - Pushing not Pulling. He cites a real example of where a recent client manipulated the market research process to justify exactly what they were going to do anyway. You can find out more and buy the Seven Deadly Sins of Innovation book at [...]

By | November 7th, 2016|Seven Deadly Sins, Uncategorized|0 Comments

An Inflatable MRI!- A Brilliant insight driven healthcare innovation

Very often when I'm teaching teams in the Healthcare space they initially tell me that in B2B and in highly regulated markets such as Healthcare, emotional insights don't have any place. It's all about clinical needs and functional benefits! In my training, I always challenge that assumption on the basis that there is no where you will hear the phrase 'How do you feel?' more than in a hospital. Understanding [...]

By | November 2nd, 2016|Uncategorized, Value Proposition|0 Comments