Brilliant Innovation – Swapping school for bottles of energy


I’m always on the look out for examples of Heavenly Innovations. I’ve found an elegant Value Proposition here in the form of Yolk. The insight? 150 million children are suffering from Child Labour and they are deprived of childhood and educational opportunities. But child labour and the resulting loss of schooling is essentially a money […]

I wish this innovation was a joke. Doritos for women is not a finger licking idea!


I read today that the guys at Pepsi who own Doritos are looking at launching a range of snacks for women. To launch women specific innovation is always a tightrope that must be walked carefully. Use stereotypes and tired old cliches instead of true insights and you risk alienating 50% of your user base and […]