Dove -Black to White Insight, What were they thinking?

It seems that for all Unilever's expertise in insight generation and market research they still allowed this shocking Dove ad to come to market. Admitting only after a massive backlash that they 'missed the mark', Unilever has wholeheartedly apologized and withdrawn the campaign in which a black woman uses Dove soap and seemingly turns white! Having considered every insight and message I am supposed to have taken from this communication [...]

By | October 9th, 2017|Hell, Seven Deadly Sins, Value Proposition|0 Comments

Amabrush – This new innovation is a real mouthful!

I recently received word of a new innovation in the Oral care market called Amabrush (seemingly pronounced like Armour Brush rather than 'I'm a Brush 'which would have been better at explaining what the hell this is, I think). It's a tooth brush that looks like a boxers gum shield and when you stick it in your mouth, gives you the exact look of the gimp from pulp fiction except [...]

By | September 25th, 2017|Hell, Seven Deadly Sins, Seven Heavenly Habits, Value Proposition|0 Comments

You won’t believe this $100 million juicer for suckers!

7 Deadly Sins of Innovation (Juicero) Sin Number 5 - Over Complicating Stuff - Making something so elaborate and over engineered that it's pointless For many years I've told the story  during my Insight training about the internet connected Iron that I was asked to consult on. It held the owners phone number, email address and cell phone number and if they left their iron on at home, it called [...]

By | April 24th, 2017|Hell, Seven Deadly Sins|0 Comments

Apple Watch Was A Drill – It’s Official!

At the launch of the Apple Watch I made a prediction that the product would not achieve the game changing predictions bestowed upon it by over zealous commentators and Apple zealots. My predictions were not particularly 'courageous' to use Apple's own vocubulary, rather a simple logic based upon the fact that I nor anyone I spoke to could actually describe the value proposition of the Apple Watch. There existed a [...]

By | October 27th, 2016|Hell, Uncategorized|0 Comments

Dyson Hairdryer – Who is a fan of this insight?

Let me start by saying, I am a fan of Dyson (pun intended). Dyson is a British business that actually manufactures something (a pleasant change from the norm). It also invests heavily in design and development and employs hundreds if not thousands in trying to create innovative solutions. So far so good. My issue is that very rapidly Dyson have evolved into a technology push organisation, that progressively tries to [...]

By | September 16th, 2016|Hell, Uncategorized|0 Comments

How to kill a Brand! A stark warning about the link between bad Value Propositions and Brands

When I first started my career at Procter & Gamble, I was asked what the value of the company was. As a keen new recruit who'd done some homework I suggested a number around the $50 billion mark. I was then asked what would happen if the company lost all its tangible assets in a fire (computers, machinery, buildings, warehouses, stock etc.) What would be the value now? Answer: $25 [...]

By | October 20th, 2015|Hell, Uncategorized|0 Comments