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What was your favourite innovation of 2016?

I'd love to hear what you think was the most innovative solution of 2016. What idea made you think "Wow! I wish I'd thought of that!" or "That's brilliant, it will be a game changer for their industry!" Have you said "Wow where has that been all my life!" about something you read about or saw in your market place in 2016? Then I want to know. Perhaps it was [...]

By | December 12th, 2016|Uncategorized, Value Proposition|0 Comments

This Quote Isn’t Accurate – Here’s Why!

  I have seen this quote from Oren Harari who was a business professor at the University of San Francisco and the author of a number of management books doing the rounds on Linked In and noticed lots of people like it. They show their appreciation by clicking the little thumbs up underneath it in their droves, but I wonder how much thought they'veconsidered it as a statement of fact [...]

By | November 17th, 2016|Seven Deadly Sins, Uncategorized, Value Proposition|4 Comments

How not to test a Value Proposition! – A lesson in just 1 minute

https://www.youtube.com/watch?v=jPXi_EmMBYg&feature=youtu.be In this short clip from a recent speech for Philips in Barcelona, Mat Shore the expert innovation speaker explains the first deadly sin of innovation - Pushing not Pulling. He cites a real example of where a recent client manipulated the market research process to justify exactly what they were going to do anyway. You can find out more and buy the Seven Deadly Sins of Innovation book at [...]

By | November 7th, 2016|Seven Deadly Sins, Uncategorized|0 Comments

An Inflatable MRI!- A Brilliant insight driven healthcare innovation

Very often when I'm teaching teams in the Healthcare space they initially tell me that in B2B and in highly regulated markets such as Healthcare, emotional insights don't have any place. It's all about clinical needs and functional benefits! In my training, I always challenge that assumption on the basis that there is no where you will hear the phrase 'How do you feel?' more than in a hospital. Understanding [...]

By | November 2nd, 2016|Uncategorized, Value Proposition|0 Comments

Apple Watch Was A Drill – It’s Official!

At the launch of the Apple Watch I made a prediction that the product would not achieve the game changing predictions bestowed upon it by over zealous commentators and Apple zealots. My predictions were not particularly 'courageous' to use Apple's own vocubulary, rather a simple logic based upon the fact that I nor anyone I spoke to could actually describe the value proposition of the Apple Watch. There existed a [...]

By | October 27th, 2016|Hell, Uncategorized|0 Comments

The Faster Horse Myth – How some try to deny the need for Customer Insight

I'm convinced that Fords quote regarding the Faster Horse is the most misleading and abused quote in innovation history. I'm also becoming progressively more convinced that he never even said it! There is no documented mention of the quote until 2003! Nonetheless I spend my entire life being forced to debunk this quote. If you are one of the few that isn't aware of the quote I'm referring to then [...]

By | September 16th, 2016|Uncategorized, Value Proposition|0 Comments