What is the insight behind the Dyson Hairdryer, Tidal Music Streaming, Lego Friends or the Nike AirAdapt 2.0 self lacing trainers? This book explores not only the case studies, but the consumer insights and value propositions behind each example. This is the second book by Mat Shore the renowned consumer insight and value proposition expert. The 7 Heavenly Habits of innovation explores the traits that make successful innovators achieve great things when others fail. Written in Mat’s inimitable tongue-in-cheek and irreverent style, this book showcases multiple case studies of elegant and inspired examples of innovation. As you’d expect if you’ve read Mat’s blog or attended his speeches, it also includes a litany of tragic cases where these traits were clearly far from evident. Mat has trained 35,000 people in 27 countries over the last 15 years and his expertise had been sought in the boardroom of major blue chip companies. His clients include GE, Philips, Samsung, Citrix, Lafarge, Electrolux, Nespresso. He has written for the Times of London on innovating and trained the faculty of Washington University on the subject of insight and value proposition development.