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    Compendium Copy

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    This edition includes both the 7 Heavenly Habits and the 7 Deadly Sins books. Why do some innovators succeed in creating great new products when others crash and burn? Do you want to know the traits that lead to successful innovation and the habits that lead to failure? In this book, Mat Shore the leading expert in consumer insight and value proposition creation draws on decades of personal experience to explore the 7 Deadly Sins and the 7 Heavenly Habits of Innovation. Drawing on decades of experience at Procter & Gamble, Unilever and Pepsi before moving on to found his own innovation practice, Mat uses real life case studies to show what works and what doesn't work. Case studies include: The Air Umbrella, Dyson Hairdryer, Nike HyperAdapt 2.0, MovePass, Tidal Music Streaming, Nokia and L'Oreal Hair Coach and many, many more. This is the compendium version of his two books - The 7 Deadly Sins and the 7 Heavenly Habits of Innovation.
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    Innovation is a concept that means very different things to different people. Everyone loves the idea of being innovative and creating something revolutionary, but how many companies actually know how to develop a concept for the mass market?
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    What is the insight behind the Dyson Hairdryer, Tidal Music Streaming, Lego Friends or the Nike AirAdapt 2.0 self lacing trainers? This book explores not only the case studies, but the consumer insights and value propositions behind each example. This is the second book by Mat Shore the renowned consumer insight and value proposition expert. The 7 Heavenly Habits of innovation explores the traits that make successful innovators achieve great things when others fail. Written in Mat's inimitable tongue-in-cheek and irreverent style, this book showcases multiple case studies of elegant and inspired examples of innovation. As you'd expect if you've read Mat's blog or attended his speeches, it also includes a litany of tragic cases where these traits were clearly far from evident. Mat has trained 35,000 people in 27 countries over the last 15 years and his expertise had been sought in the boardroom of major blue chip companies. His clients include GE, Philips, Samsung, Citrix, Lafarge, Electrolux, Nespresso. He has written for the Times of London on innovating and trained the faculty of Washington University on the subject of insight and value proposition development.