“Why Americans don’t drink coffee” – In this highly amusing 2 minute video, the entertaining innovation speaker Mat Shore sums up the difference between ‘Universal insights’ and ‘Universal needs’. This is part of his speech which explains why insights, propositions and communication need to adapt and respond to cultural, geographic and context changes.
“Baby food for adults” – In this highly amusing 1 minute video, Mat Shore the entertaining innovation speaker sums up the role of consumer empathy and positioning in innovation. He explains why liking your won consumer is a pre-requisite for creating good innovation.
“6 bladed razor” – In this highly amusing 2 minute video, Mat sums up the role of Accepted Consumer Beliefs in innovation. He explains where they come from, how they are perpetuated and what the implications are for innovation teams trying to deal with them.
“Animated Video by Mat on the definition of insight. This is helpful to understand how the concept is properly defined”
“Animated Video that finally answers the question, “How should I write an Insight?”. Using Mats flair for explaining the complex in a clear and engaging manner, this video will be highly valuable to all those who want to use insights as the basis of customer driven innovation.
“Benefits and specifications” – In this 1 minute video from a recent speech, Mat Shore the entertaining innovation speaker sums up the difference between selling benefits and selling specifications and which one comes first.