Webinar – That Aha Moment! – How to create breakthrough insights. Full recording

In the session I covered:

– What is an insight?
– The difference between insights and data
– The formula for creating perfect insights
– The traps and mistakes people make with insights
– Insights in B2B and B2C
– My favourite examples of great insights
– My favourite examples of bad insights

Lots a very clever and probing Q&As from participants