35,000 EMPLOYEES IN 27 COUNTRIES TRAINED IN THE 6 ELEMENTS METHOD

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6 Elements method to creating a value proposition

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Mat Shore

The man behind the 6 elements

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Training

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Consultancy

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Mat Shore
inventor of the 6 elements
Mat Shore has an infectious passion for innovation. His ability to explain and encourage new thinking in innovation has led to Mat being invited to train over 35,000 people in North America. Latin America, Asia and Europe over the last 10 years. Mat Shore has worked on countless innovation projects with market leaders such as GE, Philips, Samsung, Citrix, Lafarge, Idexx, Electrolux, Carestream, AON, Bank of America and many more. His simple but proven 6 elements method for writing insights and value propositions is used by a quarter of a million employees worldwide. Mat was invited to be the key note speaker at the PMA conference in Las Vegas with 20,000 attendees. His books the 7 Deadly Sins of Innovation and 7 Heavenly Habits of Innovation are best sellers and his thoughts on innovation have appeared in newspapers around the world, from the Times of London to the South China Post.
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Training

we specialise in insights and value propositions

At Outside in we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.

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How we train ...

Our philosophy at Outside In is 'Seeing and Doing is Believing'. That's why everything we teach is supported by tangible real world case studies and the opportunity for participants to apply the approach to their current projects.

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Training courses:

Foundation Training

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All the core elements in 2 days of training - up to 20 participants can attend in every session.

Advanced Training

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Advanced insight generation and research methods, claims generation and more.

Become a VP coach

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Enhance the skills and tools of your internal experts

"Mats view on outside-in thinking will make us a much more formidable competitor. Everyone should attend these sessions at least once."

CEO and Chairman Philips

"The best tools and thinking we have been exposed to in a number of years."

Innovation Manager Samsung Medison

"The 6 Block approach is a key tool in changing our culture to a consumer and customer-centric approach"

Innovation Lead - Thales

"In the past years I have seen several “trainers” none as inspirational as you are. Or maybe even more important not capable of overcoming the cynics"

Global Innovation Lead DSM

"I’d like to thank you again for the training this week.  Lots of really great feedback from the team after you left.  And I can say personally that this was one of the most enjoyable, relevant and fascinating sessions I’ve been in."

Head of Customer Design Citrix

Consultancy

Outside in™ is a successful and established innovation consultancy, meaning we don't just train teams but run projects too. Keeping to our philosophy of 'Seeing and Doing is Believing' we naturally coach your team while we consult so they can repeat the process themselves.

What Projects have we run?

Outside in have consulted on B2B and B2C innovations, both products and services, in 29 countries with manufacturers such as Philips, GE, Samsung, Glaxo SmithKline, Electrolux, Lafarge-Holcim, Citrix, Gemalto, Thalis, AON insurance, Belkin and Unilever. We help teams to focus their efforts initially to maximise the likely success of their launches.

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Let's help solve your problem next...

Talk to use about the following coaching and consulting options:

1 day workshop to sort out the strategy and clean up those sticky projects lacking an insight or a tight, differentiated proposition.

Launch the whole team in the same direction on those key new projects that need energy and inspiration in just one day.

After your training, have us on call to support your team by phone, with monthly case studies, or a series of virtual meetings on an ongoing basis.

Launch the whole team in the same direction on those key new projects that need energy and inspiration in just one day.

The approach Mat is advocating is helping us to put our innovative ideas in a framework allowing us to make the right choices. His highly interactive training sessions are much appreciated and will stay in the minds of the participants forever.

Head of Product Management - Signify

Team appreciated the learnings on asking the right questions, and ensuring that we are creating the product that will actually solve the problems that our customers face. A great tool to feel confident that the product is market requirements driven.

President - Spacelabs

For a technology-driven company, Mat’s trainings on Value Proposition and customer insight-driven product development have been eye-opening experiences for our product development and marketing teams. We have embraced the principles and embedded the steps in our formal processes.”

GM/MD - AO Smith

"The best tools and thinking we have been exposed to in a number of years."

Head of innovation, Samsung Medison, South Korea

"I’d like to thank you again for the training this week.  Lots of really great feedback from the team after you left.  And I can say personally that this was one of the most enjoyable, relevant and fascinating sessions I’ve been in."

Head of Customer Experience Citrix

Software

The proposition Engine is a unique tool created by Outside in to solve a real insight of our customers and clients!

We know that writing value propositions is not easy and that during and after training, additional support and coachings required to keep the quality high. That’s why we developed the proposition Engine, which is an interactive value proposition creation tool.

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Resources

All freely available resources, videos and books.

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