
35,000 EMPLOYEES IN 27 COUNTRIES TRAINED IN THE 6 ELEMENTS METHOD
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supercharge your innovation
6 Elements method to creating a value proposition
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we specialise in insights and value propositions
At Outside in we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
How we train ...
Our philosophy at Outside In is 'Seeing and Doing is Believing'. That's why everything we teach is supported by tangible real world case studies and the opportunity for participants to apply the approach to their current projects.
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Foundation Training
Download Brochure >Advanced Training
Download Brochure >Become a VP coach
Download Brochure >"Mats view on outside-in thinking will make us a much more formidable competitor. Everyone should attend these sessions at least once."
CEO and Chairman Philips
"The best tools and thinking we have been exposed to in a number of years."
Innovation Manager Samsung Medison
"The 6 Block approach is a key tool in changing our culture to a consumer and customer-centric approach"
Innovation Lead - Thales
"In the past years I have seen several “trainers” none as inspirational as you are. Or maybe even more important not capable of overcoming the cynics"
Global Innovation Lead DSM
"I’d like to thank you again for the training this week. Lots of really great feedback from the team after you left. And I can say personally that this was one of the most enjoyable, relevant and fascinating sessions I’ve been in."
Head of Customer Design Citrix
Consultancy
Outside in™ is a successful and established innovation consultancy, meaning we don't just train teams but run projects too. Keeping to our philosophy of 'Seeing and Doing is Believing' we naturally coach your team while we consult so they can repeat the process themselves.
What Projects have we run?
Outside in have consulted on B2B and B2C innovations, both products and services, in 29 countries with manufacturers such as Philips, GE, Samsung, Glaxo SmithKline, Electrolux, Lafarge-Holcim, Citrix, Gemalto, Thalis, AON insurance, Belkin and Unilever. We help teams to focus their efforts initially to maximise the likely success of their launches.
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Let's help solve your problem next...
Talk to use about the following coaching and consulting options:
1 day workshop to sort out the strategy and clean up those sticky projects lacking an insight or a tight, differentiated proposition.
Launch the whole team in the same direction on those key new projects that need energy and inspiration in just one day.
After your training, have us on call to support your team by phone, with monthly case studies, or a series of virtual meetings on an ongoing basis.
Launch the whole team in the same direction on those key new projects that need energy and inspiration in just one day.
The approach Mat is advocating is helping us to put our innovative ideas in a framework allowing us to make the right choices. His highly interactive training sessions are much appreciated and will stay in the minds of the participants forever.
Head of Product Management - Signify
Team appreciated the learnings on asking the right questions, and ensuring that we are creating the product that will actually solve the problems that our customers face. A great tool to feel confident that the product is market requirements driven.
President - Spacelabs
For a technology-driven company, Mat’s trainings on Value Proposition and customer insight-driven product development have been eye-opening experiences for our product development and marketing teams. We have embraced the principles and embedded the steps in our formal processes.”
GM/MD - AO Smith
"The best tools and thinking we have been exposed to in a number of years."
Head of innovation, Samsung Medison, South Korea
"I’d like to thank you again for the training this week. Lots of really great feedback from the team after you left. And I can say personally that this was one of the most enjoyable, relevant and fascinating sessions I’ve been in."
Head of Customer Experience Citrix
Software
The proposition Engine is a unique tool created by Outside in to solve a real insight of our customers and clients!
We know that writing value propositions is not easy and that during and after training, additional support and coachings required to keep the quality high. That’s why we developed the proposition Engine, which is an interactive value proposition creation tool.
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