This quote isn’t accurate! – Here’s why…
I have seen this quote from Oren Harari who was a business professor at the University of San Francisco and the author of a number of management books doing the … Read more
Case Studies
The Faster Horse Myth – How some try to deny the need for Customer Insight
I’m convinced that Ford’s quote regarding the Faster Horse is the most misleading and abused quote in innovation history. I’m also becoming progressively more convinced that he never even said … Read more
Writing a Value Proposition – The Definitive Guide – 6 elements you’ll need
Let me tell you about how the Periodic table was invented. For years experts had struggled with a way to explain the building blocks of the Universe, the story of … Read more
The Air Umbrella – A Kickstarter damp squib?
Reading through various tech publications this week, I’ve noticed a certain Kickstarter project seems to be creating a lot of noise. And by ‘noise’ I’m not referring to whoops of … Read more