Marketing effectiveness

Bzigo – Smartphone app that notifies you of a mosquito then does nothing

An early contender for my ‘Bizarre Value Proposition of the year award’ goes to Bzigo. This is the first-ever device that actively detects and locates mosquitoes. A smartphone notification alerts you that a mosquito is in the room, and the a laser pointer shows you its precise location.

Knock Knock – Who’s there? – Another misguided Value Proposition

The premise is that the fridge has a large expensive glass panel on the fridge door (LG Door-in-Door TM) which uses some clever technology or other to reveal what’s on the other side of the door. You heard right, you knock on the door twice and the panel clears showing what would have happened had you simply opened the door.