You know when the #Officeboor tells you repeatedly that Steve Jobs just stuck his finger in the air, created the future and developed the smartphone when no one asked for it. That’s … Read more
Most of the time, business leaders think they have to work hard to improve their services or products. But if they want their business to gel with their target audience, … Read more
If you and your team work through these questions you should be able to quickly tell whether you have approached the value proposition from a true customer/consumer perspective and whether your idea is too complicated or over engineered to explain. These 7 sets of Power Questions for innovation expert Mat Shore will help