Mat Shore

The man behind the six elements.
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Mat Shore has an infectious passion for innovation. His ability to explain and encourage new thinking in innovation has led to Mat being invited to train over 45,000 people in North America. Latin America, Asia and Europe over the last 20 years. Mat Shore has worked on countless innovation projects with market leaders such as GE, Philips, Samsung, Comcast, Lafarge, Idexx, Electrolux, Unilever, AON, Bank of America and many more. His clients have a turnover of $160 Billion and R&D investment of $16 Billion p/a.

His simple but proven 6 Elements Method for writing insights and Value Propositions is used daily by a quarter of a million employees worldwide and his YouTube videos on the subject have over a million views. Mat was invited to be the key note speaker at the PMA conference in Las Vegas with 20,000 attendees and his books ‘The 7 Deadly Sins of Innovation’ and ‘7 Heavenly Habits of Innovation’ are international best sellers. His thoughts on innovation have appeared in newspapers around the world, from the Times of London to the South China Post.