Buy the latest books on Insights and Value Propositions.

How to Create Breakthrough Insights

In this book Mat Shore answers key questions such as:

1) What is an insight? – that Aha! Moment.
2) What’s the difference between insights and observations?
3) Can we draw on our own experience to create insights?
4) What are accepted customer beliefs (ACB’s)?
5) How is targeting linked to insight development?
6) Is there such a thing as a universal insight?
7) What is the formula for building the perfect insight?
8) How do I measure whether my insight is any good?
9) How do I write down and share my insight?
10) Once I have an insight, how do others use in our team use it?


This edition includes both the 7 Heavenly Habits and the 7 Deadly Sins books.

Why do some innovators succeed in creating great new products when others crash and burn? Do you want to know the traits that lead to successful innovation and the habits that lead to failure?

In this book, Mat Shore the leading expert in consumer insight and value proposition creation draws on decades of personal experience to explore the 7 Deadly Sins and the 7 Heavenly Habits of Innovation. Drawing on decades of experience at Procter & Gamble, Unilever and Pepsi before moving on to found his own innovation practice, Mat uses real life case studies to show what works and what doesn’t work.

Case studies include: The Air Umbrella, Dyson Hairdryer, Nike HyperAdapt 2.0, MovePass, Tidal Music Streaming, Nokia and L’Oreal Hair Coach and many, many more. This is the compendium version of his two books – The 7 Deadly Sins and the 7 Heavenly Habits of Innovation.

7 Deadly Sins of Innovation

Ever wanted to understand why innovations go bad? What makes new ideas and product launches fail? How to avoid the traps and ensure that your value proposition is insightful and successful?

Mat Shore is an innovation and value proposition expert that has trained 35,000 people worldwide. His clients include Samsung, GE, Philips and Citrix and his new book entitled ‘The Seven Deadly Sins of Innovation’ is now available to buy. It contains numerous examples and case studies of innovation sinners and lots of elegant examples of innovation tips and tricks to avoid falling into the same traps.

‘The Seven Deadly Sins of Innovation’ is the most entertaining and enlightening book you are likely to read this year.

7 Heavenly Habits of Innovation

What is the insight behind the Dyson Hairdryer, Tidal Music Streaming, Lego Friends or the Nike AirAdapt 2.0 self lacing trainers?

This book explores not only the case studies, but the consumer insights and value propositions behind each example. This is the second book by Mat Shore the renowned consumer insight and value proposition expert.

The 7 Heavenly Habits of innovation explores the traits that make successful innovators achieve great things when others fail. Written in Mat’s inimitable tongue-in-cheek and irreverent style, this book showcases multiple case studies of elegant and inspired examples of innovation.

As you’d expect if you’ve read Mat’s blog or attended his speeches, it also includes a litany of tragic cases where these traits were clearly far from evident.


5 out of 5 stars
Highly Recommended
Reviewed in the United Kingdom on 27 October 2017

“I have just read Mat Shore’s latest book, 7 Deadly Sins and 7 Heavenly Habits of Innovation. I knew Mat had built a reputation for the quality of his training and consulting, but I wasn’t expecting the book to be so entertaining! Brilliantly observed case studies from the breadth and width of current high profile launches. Nike, L’Oreal, Apple and Tidal music all feature alongside smaller start ups and ventures. Who knew innovation could be so funny? Definitely advise people to buy the yellow compendium version as it contains both of Mat’s books in one edition and is better value if you haven’t got one already.”

Mr H M Shah

5 out of 5 stars
A must have for every marketing professional….
Reviewed in the United Kingdom on 23 October 2017

“Delivery was super quick. Paperback quality is very good. I love Mats value proposition methodology and insight generation since years. This compedium is now always in reach. 7 sins and habits with lots of examples. Not too academic and right to the spot. A must have for every marketing professional.”

Oliver Bornholdt

5 out of 5 stars
An exceptional book with an excellent insight!
Reviewed in the United Kingdom on 24 October 2017

“This is a fantastic book! It has lots of thought provoking case studies and provide tools and advice that are useable in all sorts of businesses! It is also written with some humor which makes it a great and easy read!”

N Dhanani