Videos

Aha Moment Video – Facts are not the same as Insights

Aha Moment Book Launch Video November 2023

How to write a Value Proposition in six simple steps

How to write insights in B2B – 2 minute tutorial video

How to write an Elevator Pitch – 2 minute tutorial

Write a consumer insight in 3 simple steps The 3 W's formula

That Aha Moment Insights Webinar Recording Mat Shore 27th Oct 2022

Mat Shore Webinar October 27th – How to create Breakthrough Insights

Teaser Video 6 Elements Scorecard

The Six Elements Teaser

Karcher App Enabled Jet Wash Pointless Innovation News – Mat Shore

Pointless Innovation News Smart Shower – Mat Shore

R180 Toaster Pointless Innovation News – Should this innovation have been toast?

Minibot Screen Cleaning Robot – Pointless Innovation News

Introducing the 6 Elements Interactive Scorecard