Mat Shore – Innovation Speaker
7 Deadly Sins
Buy Mats 7 Sins Book
Features vs Brand Image – Can you get away with one without the other? – What do you think of this?
Dyson Hairdryer – Who is a fan of this insight?
What is a Value Proposition?
How to judge a great Value Proposition – Power Questions to challenge the likely success of new innovations
Seven Deadly Sins of Innovation Power Question Posters
How to kill a Brand! A stark warning about the link between bad Value Propositions and Brands
Writing a Value Proposition – The Definitive Guide – 6 elements you’ll need
Lovely innovation example to brighten your Friday
Why clever people don’t need to try to look smart
The Easy Way To Write Benefits – So What?
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