Setting up and running a start-up or small business is never easy. There are lots of tricky decisions and things that you need to consider and work on to reach the success that you hope for. Whilst it may be tricky; there is some good news!
One of these top tips is value proposition; it might sound like another bit of jargon, so what is value proposition and what makes it something you want to have?
This week I saw the announcement from Amazon of the Astro household robot. It appears to be an Amazon Fire Tablet on a large castor that rolls in an out of your living space, recording and broadcasting video and audio. What could possibly go wrong?
Lets analyse the Value Proposition of the Osman Can Ozcanli and Batu Manoğlu for Eczacıbaşı Vitra.
At first glance it seems like a cool idea, but a good Value Proposition coach needs to look beyond the initial ‘Wow’ factor and ask the difficult questions. So here goes…
1) Who is this targeted at?
2) What problem does it solve?
3) Why is it better than any number of existing alternatives?
3) Why is a sink that is initially hidden add any benefit?
The world of online value proposition explained Organizations want to maximize the marketing ROI from online channels. In fact, businesses need a detailed and distinguishing online value proposition or OVP … Read more
Henry Ford said – “If I’d asked them what they wanted, they’d have asked for a faster horse!” – Fake News – Find out why. How to debunk the myth:
Henry Ford never said that, there is no record of that quote until 2006.
It is not the customers job to tell you ‘how to solve’ the problem but to define the problem that needs solving. Tell the office boor that if they are asking the target to specify the technology, they are doing innovation wrong!
Most of the time, business leaders think they have to work hard to improve their services or products. But if they want their business to gel with their target audience, … Read more
If you and your team work through these questions you should be able to quickly tell whether you have approached the value proposition from a true customer/consumer perspective and whether your idea is too complicated or over engineered to explain. These 7 sets of Power Questions for innovation expert Mat Shore will help