Case studies

SIB Button – It’s the Swiss Army Knife of the Internet. Really great solution- just missing a Value Proposition.

30 April, 2021

Beneath the complexity of SIB Simple internet connected button is a really solid idea that needs to be broken down into a series of clear targeted value propositions.

The world’s first anti-theft bike – Really? Let’s consider the alternatives.

07 April, 2021

This Yerka anti theft bike is a classic example of the emperors new clothes syndrome, where your initial reaction is ‘Wow!’ how cool!’ But closer scrutiny is demanded to answer a few systemic issues with the Value Proposition

Smart Healthcare Innovation – Great Digital Bandage Value Proposition

02 April, 2021

Read my lips ‘Being internet connected’ is not a Benefit, it’s an enabler to a Benefit!” So why is this a great example?

Bzigo – Smartphone app that notifies you of a mosquito then does nothing

01 April, 2021

An early contender for my ‘Bizarre Value Proposition of the year award’ goes to Bzigo. This is the first-ever device that actively detects and locates mosquitoes. A smartphone notification alerts you that a mosquito is in the room, and the a laser pointer shows you its precise location.

Karcher App enabled Jet Wash – an idea that won’t clean up!

31 March, 2021

Karcher app enabled jet wash. This is no ordinary jet washer, this is an app powered jet washer that makes the process of pointing water at stuff and cleaning it, that bit higher tech.

What a carry on! – Motorised hand luggage with 6+ mile range

26 March, 2021


What a carry on! – Motorised hand luggage with 6+ mile range This week I found out about ModoBag, it’s a motorized suitcase for those who regularly find themselves up to 6 miles from their gate at an airport, can avoid carpet and stairs and hardly carry anything when they fly. Is that you? The […]

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity”

11 March, 2021

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity” I think this is a great quote that sums up all that is wrong with the ‘Faster Horse Myth’ tin foil hat brigade.

Knock Knock – Who’s there? – Another misguided Value Proposition

10 March, 2021

The premise is that the fridge has a large expensive glass panel on the fridge door (LG Door-in-Door TM) which uses some clever technology or other to reveal what’s on the other side of the door. You heard right, you knock on the door twice and the panel clears showing what would have happened had you simply opened the door.

3 Pieces of advice for better innovation

29 April, 2020

If I had three pieces of advice for somebody who was looking at insight and Value proposition creation I would say look out for these three things. Number  one. Don’t create a Swiss Army knife it’s not successful to make no choices, it’s not successful to come away from a project and say “We created […]

Why this formula predicts the next L’Oreal and Nokia innovation will flop!

01 November, 2017

I was recently asked by a national newspaper to try and work out a fundamental formula that would predict whether a new piece of innovation was going to be a success. Something simple, which involved only 3 variables! I gave it some thought, I ran it passed my 11 year old son, who applied it […]